November 11, 2015
You told us and we listened! Bing Ads Editor for Mac has been one of the top customer requests on our feature suggestion forum. We are excited to announce that we have started work on Bing Ads Editor for Mac and will be delivering it to you by early summer of 2016. Bing Ads Editor for Mac will make it easy for Mac users to use Bing Ads Editor to manage their search marketing campaigns on the platform of their choice. A PC will no longer be a requirement for getting more done in paid search campa...
November 01, 2015
Back in April, we announced our renewed search partnership with Yahoo. In July, Bing’s integration into Microsoft services increased with the launch of Windows 10 and is becoming a core component to its success. We’ve since transitioned thousands of clients from Yahoo, recruited an entire sales force to serve them and we’ve continued to take market share in the US and internationally. Our growth is the result of working with you, our clients, every day and I could not be more excited to be part ...
October 14, 2015
The moment you’ve been waiting for has arrived: Remarketing in Bing Ads is now available! Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best return on investment (ROI). Dozens of early users have seen great returns and we can’t wait for you to give it a try and let us know how it works for you, too. As a new targeting enhancement to optimize your Search and Shopping campaigns, remarketing is especially fitting for advert...
September 28, 2015
Ever since we first launched Universal Event Tracking, we have been carefully listening and continuously incorporating your feedback into our product. As part of this ongoing effort, we are thrilled to announce major improvements to conversion tracking in Bing Ads. Today, we have something for everyone... If you are not yet tracking conversions using Bing Ads, we are confident that the simplified workflow and comprehensive documentation will make it very easy for you, as a first time user, to un...
September 21, 2015
For every year I’ve been in PPC, each has been called the “Year of Mobile”. This year, I can say with confidence that it’s actually true. We’re seeing explosive growth across smartphones and tablets, and if you’re still not optimizing for these users, then you’re in severe danger of missing out. That being said, optimizing for mobile traffic can be a difficult task, particularly if you’re unfamiliar with the reporting interface. With that in mind, I’m here to show you a few ways you can analyze ...