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Announcing the Bing Partner Awards

We are pleased to announce the inaugural 2017 Global Bing Partner Awards.  The awards will honor the individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. Nominations will close in Europe & APAC on 3/21 and in North America on 4/1.


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Bing Partner Program launches in Canada

Today, as a mark of that continuous growth, we are excited to announce the expanded Bing Partner Program here in Canada. The program recognises partners who have proven to be trusted advisors to their clients and have an in-depth understanding of the search advertising industry.

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Rik van der Kooi on the value of search at #IP2016

Today at the AdExchanger Industry Preview in New York, Rik van der Kooi, CVP of Microsoft Search Advertising, took to the stage with John Ebbert, Executive Editor at AdExchanger, to discuss some of the key factors influencing the evolution of advertising and Microsoft’s own strategy. Some of the key takeaways were: Search is an increasingly valued marketing vehicle which offers truly integrated marketing intelligence. When search goes beyond web search to permeate services, devices and platforms...

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Making the love connection in time for Valentine’s Day

If your brand is in the business of warming the heart, there is one moment of the year that stands out: Valentine’s Day. However, the business of finding and manifesting love is a year ‘round affair; insights on both Valentine’s Day and online dating can be valuable focus areas for savvy marketers. The desire to invest in love is on the rise – in the US, Valentine’s Day saw a total spend of $18.9 billion in 2015, a 10% increase from 2014.[1] For the fourth largest spending holiday of the year, b...

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