As most retailers know by now, the only constant during the pandemic is change. The good news is that these changes are providing unprecedented opportunities for advertisers and e-commerce brands as consumers continue to move their shopping habits online. To help businesses of all sizes take advantage of these opportunities, we’ve launched a new Microsoft Advertising Retail hub.
In the Retail hub you’ll find the latest retail industry insights, consumer behaviors, and product tips to help you prepare for the upcoming holiday shopping season and beyond. These rich Microsoft Advertising Insights provide recommendations for each major market, as well as outline cross border opportunities. To help you get started and share a taste of all the goodness this resource provides, we’ve featured some content below that you’ll be able to find in the new Retail hub.
Holiday 2020 Insights Guide
How do you plan for a holiday season during a pandemic? You start early. With online shopping already at elevated levels compared to this time last year, we can expect e-commerce and search to be at the forefront for consumers this season. At the same time, we know search and shopping habits have changed, so be ready to take advantage of trends like Buy Online Pick Up In Store (BOPIS) and the shift towards purchase conversions on desktops. Learn about these insights and more in the Holiday 2020 Insights Guide.
Did you know that 39% of consumers start their holiday shopping before November? Or how about that 68% of shoppers plan to continue buying after December 25? There are plenty of key dates during the holiday season that you can prepare for using the planning calendar and checklist. Also learn about specific products and tools to driver higher ROI and make your life easier this season — find it all in the Holiday Checklist.
If you were to pick the most defining insight from this year, it would be that brands who share values with their target audience do better. In the Retail hub there are a number of resources to help you learn about tangible ways to humanize your brand and find shared values, which equates to deeper connections with your customers and ultimately better business results. Learn more in our latest webcast, A human centered approach to business, or our whitepaper, The psychology of inclusion.
As mentioned earlier, these are just a few of the valuable resources available from Microsoft Advertising Insights in the new Retail hub. To get started with your holiday planning and take advantage of rich data, make your way to the Microsoft Advertising Retail hub, which has launched in the U.S., U.K., Canada, Australia, Germany, France and Spain.