In our last PPC Back to Basics blog post, we provided an overview on how to budget your Bing Ads campaign. If you’re looking to brush up on your PPC skills then you’ve come to the right place! In this post, we’ll concentrate on the Billing features in Bing Ads that will help you easily manage your campaign.
Overview:
- Billing methods and schedules
- Change your payment option
- View your Bing Ads bill
Bing Ads provides multiple payment options, easy access to your statements, and ways to manage your payments across multiple accounts. Upon Setting up your account and enabling your campaigns to go live, you will be required to set up your billing. When selecting a payment option, you can choose to pay ahead of time (pre-pay) or pay after you’ve acquired click’s (post-pay). It’s important to note, once you choose your payment option during setup, you cannot change the preference for that account. However, if you have multiple accounts, some can be pre-paid and post-paid to fit your budget.
Billing date
For post-pay accounts, the day you set up your Bing Ads account becomes your billing cycle start date. If you create an account on June 7, your credit card is billed on the seventh day of every month. Once established, billing dates cannot be changed.
Billing threshold
A billing threshold is a credit limit Bing Ads assigns to your account. Initially, your billing threshold is $50 dollars USD.
Bing Ads automatically bills you on your billing date, or when your billing threshold is met, whichever comes first. As you make timely payments, your billing threshold can increase to $100, $500, even $2,500 dollars USD.
Payment options
Payment can be made using a credit or debit card, bank transfer, coupon, personal check, and PayPal (U.S. only and USD only). If you pay by credit card and want to pay your billimmediately, you may do so by clicking the "Bill Me Now" option.
Managing your payment method
You can add, remove, or change the payment method on your account at any time. (Note: You cannot change between pre-pay and post-pay options.)
Go to the Accounts & Billing page, choose the payment methods tab, and follow these steps:
- To change to an existing payment method, click the Set button.
- To establish a new payment method, click the ADD option of your choice.
- To edit a payment option, click the Edit button.
- To remove a payment option, click the Delete button.
- For pre-pay accounts, you can click the Add funds link to draw money from the payment method.
Review your billing statements
You can review your billing statements at any time in several ways:
- Click Accounts & Billing and select the account. Look for the “Payment Info” in the right column to immediately find recent statements.
- Click the Billing tab to see more detail and statements.
With Bing Ads, we hope you find it easy to set up your account with the payment method that best fits your business model. If you have any questions or feedback, please feel free to add any comments below. We’re here to help!
Ricky :-)