May 25, 2021
4-minute read
Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.
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May 20, 2021
1-minute read
In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.
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May 17, 2021
4-minute read
The inequitable impacts of the pandemic are well documented, but what we can do as marketers is not. Learn how to build a brand that is welcomed into people’s lives by earning their trust and upholding their values through Marketing with Purpose.
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May 05, 2021
6-minute read
Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.
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April 29, 2021
3-minute read
Microsoft Advertising and Veeva Crossix, a leading healthcare data analytics firm, partnered on an innovative study on the impact of search advertising. The research showed how a single ad exposure led to brand and category lifts for advertiser participants.
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