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Microsoft Advertising Blog

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Downstream performance impact of Microsoft Audience Network ads

Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.

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Ethical advertising: Protect your brand and customer trust

Ethical advertising is extremely important. People want and expect truth and responsibility in advertising. There are many ethical issues facing advertisers today that can jeopardize your brand reputation if you aren't following some guiding principles.

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The Download, Episode 6: 2021 Consumer Trends Report

Episode 6 of The Download is here. After a staggering 40,000+ views of Episode 5, we’re excited for a jam-packed edition to keep things moving, exploring the 2021 Consumer Trends Report, best practices guidelines around Inclusive Marketing and more.

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#ChooseToChallenge part three: Consumer values

To build trust, brands should approach customer relationships like personal ones, and that means reaching people at the intersection of brand and consumer values. Learn how to #ChooseToChallenge your brand’s marketing.


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Ad quality year in review 2020

At Microsoft Advertising, we're committed to delivering accurate and relevant information to our customers and protecting them from low-quality or harmful experiences. With 2021 underway, we share and reflect on security and safety successes in 2020.

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