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Google Import best practices

April 2023


Easily expand your audience reach and save time with Google Import

Google Import from Microsoft Advertising makes copying campaigns from Google Ads easy, helping you reach more customers instantly.

With Google Import you can import search, shopping, and audience campaigns. You can also get granular with all the advanced import options to just bring over the specific features you want, and make edits to entities such as bids, budgets, and campaign names. And now you can import 20 million keywords and 20 million ads as well as bring over new entities such as Audience Ads and Remarketing lists.

Join us as we explore Google Import best practices to ensure you are getting the most out of your campaign efforts.

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Priscille Bouchez

Senior Product Marketing Manager

Microsoft Advertising