The Blue Zinc Media team was all-in on automation. After partnering with their Microsoft Advertising account team, they settled on a Portfolio Bidding solution. This would allow the lean team to manage the massive catalog of keywords and ads for each account while still having flexibility over each CPA target. The most novel part of this strategy, granting the autobidding solution unrestricted access. This meant removing all negative keywords, site exclusion, and bid modifiers. That’s right, Portfolio Bidding now had unfettered access across each account—and it worked.