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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United States

comScore market data for PC Users

7.6 billion Monthly PC searches
120 million Unique PC users
38.1% PC market share

More buying power

The Microsoft Search Network audience spends 32% more online when shopping from their desktop computers than average internet searchers

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

61% use search engines for online product research

Brand discovery

37% use search engines for brand discovery

All demographics

Age

53% are under the age of 45

Gender

48% are female and 52% are male

Education

48% graduated from college

Income

41% have household income in the top 25%

Marriage

50% are married

Children

60% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

31% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

36% are planning to purchase insurance in the next 3 months

Auto demographics

Age

67% are under the age of 45

Gender

40% are female and 60% are male

Education

54% graduated from college

Income

49% have household income in the top 25%

Marriage

57% are married

Children

69% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

33% report having a disability

Decision Makers

58% are business decision makers

Executives

26% are senior business decision makers

B2B demographics

Age

61% are under the age of 45

Gender

37% are female and 63% are male

Education

64% graduated from college

Income

57% have household income in the top 25%

Marriage

60% are married

Children

65% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

22% report having a disability

Health Insurance

20% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

48% are under the age of 45

Gender

33% are female and 67% are male

Education

63% graduated from college

Income

53% have household income in the top 25%

Marriage

57% are married

Children

64% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

18% report having a disability

Domestic Travel

41% planning to purchase a domestic vacation

International Travel

17% planning to purchase an international vacation

Travel demographics

Age

57% are under the age of 45

Gender

49% are female and 51% are male

Education

53% graduated from college

Income

46% have household income in the top 25%

Marriage

49% are married

Children

60% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

29% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

49% are under the age of 45

Gender

50% are female and 50% are male

Education

52% graduated from college

Income

45% have household income in the top 25%

Marriage

53% are married

Children

62% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

32% report having a disability

Expand your reach

Explore audience insights from the Microsoft Audience Network

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