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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

69% are under the age of 45

Gender

50% are female and 50% are male

Education

44% graduated from college

Income

39% have household income in the top 25%

Marriage

41% are married

Children

50% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

34% report having a disability

Automobile

58% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

73% are under the age of 45

Gender

42% are female and 58% are male

Education

53% graduated from college

Income

48% have household income in the top 25%

Marriage

54% are married

Children

58% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

39% report having a disability

Decision Makers

55% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

70% are under the age of 45

Gender

45% are female and 55% are male

Education

52% graduated from college

Income

52% have household income in the top 25%

Marriage

50% are married

Children

59% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

27% report having a disability

Health Insurance

22% are planning to buy health insurance

Mortgage

12% are planning to refinance

Finance demographics

Age

68% are under the age of 45

Gender

37% are female and 63% are male

Education

55% graduated from college

Income

53% have household income in the top 25%

Marriage

46% are married

Children

53% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

33% report having a disability

Domestic Travel

38% planning to purchase a domestic vacation

International Travel

15% planning to purchase an international vacation

Travel demographics

Age

60% are under the age of 45

Gender

54% are female and 46% are male

Education

45% graduated from college

Income

41% have household income in the top 25%

Marriage

47% are married

Children

54% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

29% report having a disability

Online Shopping

95% visited an online retail store in the past 6 months

Retail demographics

Age

69% are under the age of 45

Gender

52% are female and 48% are male

Education

45% graduated from college

Income

40% have household income in the top 25%

Marriage

41% are married

Children

50% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

36% report having a disability

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