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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

66% are under the age of 45

Gender

51% are female and 49% are male

Education

45% graduated from college

Income

38% have household income in the top 25%

Marriage

41% are married

Children

54% have children living at home

LGBTQ+

15% identify as LGBTQ+

Disabilities

40% report having a disability

Automobile

58% are planning to purchase an automobile in the next 3 months

Insurance

28% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

45% are female and 55% are male

Education

50% graduated from college

Income

45% have household income in the top 25%

Marriage

50% are married

Children

60% have children living at home

LGBTQ+

20% identify as LGBTQ+

Disabilities

47% report having a disability

Decision Makers

57% are business decision makers

Executives

18% are senior business decision makers

B2B demographics

Age

60% are under the age of 45

Gender

45% are female and 55% are male

Education

55% graduated from college

Income

52% have household income in the top 25%

Marriage

50% are married

Children

60% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

24% report having a disability

Health Insurance

15% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

68% are under the age of 45

Gender

41% are female and 59% are male

Education

55% graduated from college

Income

48% have household income in the top 25%

Marriage

42% are married

Children

54% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

29% report having a disability

Domestic Travel

43% planning to purchase a domestic vacation

International Travel

23% planning to purchase an international vacation

Travel demographics

Age

69% are under the age of 45

Gender

52% are female and 48% are male

Education

51% graduated from college

Income

42% have household income in the top 25%

Marriage

37% are married

Children

49% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

31% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

66% are under the age of 45

Gender

55% are female and 45% are male

Education

46% graduated from college

Income

41% have household income in the top 25%

Marriage

42% are married

Children

53% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

39% report having a disability

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