Skip to main content
Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Audience Network data

March 2020

Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

Explore the Microsoft Audience Network

Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

68% are under the age of 45

Gender

54% are female and 46% are male

Education

42% graduated from college

Income

24% have household income in the top 25%

Marriage

35% are married

Children

28% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

28% report having a disability

Automobile

57% are planning to purchase an automobile in the next 3 months

Insurance

28% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

53% are female and 47% are male

Education

46% graduated from college

Income

30% have household income in the top 25%

Marriage

38% are married

Children

36% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

31% report having a disability

Decision Makers

61% are business decision makers

Executives

30% are senior business decision makers

B2B demographics

Age

68% are under the age of 45

Gender

45% are female and 55% are male

Education

56% graduated from college

Income

34% have household income in the top 25%

Marriage

42% are married

Children

37% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

20% report having a disability

Health Insurance

22% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

74% are under the age of 45

Gender

38% are female and 62% are male

Education

64% graduated from college

Income

41% have household income in the top 25%

Marriage

43% are married

Children

28% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

19% report having a disability

Domestic Travel

46% planning to purchase a domestic vacation

International Travel

40% planning to purchase an international vacation

Travel demographics

Age

72% are under the age of 45

Gender

60% are female and 40% are male

Education

55% graduated from college

Income

31% have household income in the top 25%

Marriage

33% are married

Children

23% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

23% report having a disability

Online Shopping

93% visited an online retail store in the past 6 months

Retail demographics

Age

70% are under the age of 45

Gender

55% are female and 45% are male

Education

43% graduated from college

Income

25% have household income in the top 25%

Marriage

35% are married

Children

29% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

29% report having a disability

Expand your reach

Explore audience insights from the Microsoft Search Network

Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now