Advertising

Skip to main content
Advertising

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Audience Network data

October 2022

  • Planning tools
  • Tool

Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

Explore the Microsoft Audience Network

Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

66% are under the age of 45

Gender

52% are female and 48% are male

Education

46% graduated from college

Income

40% have household income in the top 25%

Marriage

43% are married

Children

56% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

37% report having a disability

Automobile

62% are planning to purchase an automobile in the next 3 months

Insurance

24% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

46% are female and 54% are male

Education

54% graduated from college

Income

49% have household income in the top 25%

Marriage

53% are married

Children

61% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

39% report having a disability

Decision Makers

55% are business decision makers

Executives

25% are senior business decision makers

B2B demographics

Age

65% are under the age of 45

Gender

42% are female and 58% are male

Education

59% graduated from college

Income

52% have household income in the top 25%

Marriage

52% are married

Children

58% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

31% report having a disability

Health Insurance

20% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

66% are under the age of 45

Gender

40% are female and 60% are male

Education

61% graduated from college

Income

47% have household income in the top 25%

Marriage

47% are married

Children

56% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

31% report having a disability

Domestic Travel

42% planning to purchase a domestic vacation

International Travel

24% planning to purchase an international vacation

Travel demographics

Age

70% are under the age of 45

Gender

55% are female and 45% are male

Education

55% graduated from college

Income

44% have household income in the top 25%

Marriage

38% are married

Children

55% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

31% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

66% are under the age of 45

Gender

55% are female and 45% are male

Education

49% graduated from college

Income

43% have household income in the top 25%

Marriage

42% are married

Children

56% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

37% report having a disability

Expand your reach

Explore audience insights from the Microsoft Search Network

Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now