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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

69% are under the age of 45

Gender

50% are female and 50% are male

Education

43% graduated from college

Income

39% have household income in the top 25%

Marriage

40% are married

Children

50% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

35% report having a disability

Automobile

61% are planning to purchase an automobile in the next 3 months

Insurance

27% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

44% are female and 56% are male

Education

50% graduated from college

Income

44% have household income in the top 25%

Marriage

49% are married

Children

61% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

40% report having a disability

Decision Makers

56% are business decision makers

Executives

21% are senior business decision makers

B2B demographics

Age

68% are under the age of 45

Gender

48% are female and 52% are male

Education

58% graduated from college

Income

54% have household income in the top 25%

Marriage

53% are married

Children

60% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Health Insurance

21% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

71% are under the age of 45

Gender

40% are female and 60% are male

Education

53% graduated from college

Income

49% have household income in the top 25%

Marriage

46% are married

Children

51% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

28% report having a disability

Domestic Travel

38% planning to purchase a domestic vacation

International Travel

11% planning to purchase an international vacation

Travel demographics

Age

60% are under the age of 45

Gender

52% are female and 48% are male

Education

45% graduated from college

Income

39% have household income in the top 25%

Marriage

43% are married

Children

52% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

31% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

67% are under the age of 45

Gender

53% are female and 47% are male

Education

45% graduated from college

Income

40% have household income in the top 25%

Marriage

41% are married

Children

52% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

34% report having a disability

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