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Microsoft Audience Network data

March 2020

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

69% are under the age of 45

Gender

50% are female and 50% are male

Education

42% graduated from college

Income

25% have household income in the top 25%

Marriage

36% are married

Children

32% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

31% report having a disability

Automobile

19% are planning to purchase an automobile in the next 3 months

Insurance

17% are planning to purchase insurance in the next 3 months

Auto demographics

Age

69% are under the age of 45

Gender

49% are female and 51% are male

Education

42% graduated from college

Income

27% have household income in the top 25%

Marriage

37% are married

Children

31% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

28% report having a disability

Decision Makers

83% are business decision makers

Executives

39% are senior business decision makers

B2B demographics

Age

67% are under the age of 45

Gender

38% are female and 62% are male

Education

55% graduated from college

Income

40% have household income in the top 25%

Marriage

48% are married

Children

43% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

26% report having a disability

Health Insurance

12% are planning to buy health insurance

Mortgage

7% are planning to refinance

Finance demographics

Age

69% are under the age of 45

Gender

50% are female and 50% are male

Education

43% graduated from college

Income

25% have household income in the top 25%

Marriage

35% are married

Children

32% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

31% report having a disability

Domestic Travel

35% planning to purchase a domestic vacation

International Travel

24% planning to purchase an international vacation

Travel demographics

Age

69% are under the age of 45

Gender

51% are female and 49% are male

Education

43% graduated from college

Income

25% have household income in the top 25%

Marriage

36% are married

Children

32% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

Online Shopping

87% visited an online retail store in the past 6 months

Retail demographics

Age

69% are under the age of 45

Gender

51% are female and 49% are male

Education

42% graduated from college

Income

25% have household income in the top 25%

Marriage

36% are married

Children

32% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

31% report having a disability

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