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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising tools"

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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Enhanced account protection for third party applications and API users

Earlier this year, Microsoft Advertising introduced multi-factor authentication in Microsoft Advertising online. We’re now extending the rollout to all users who sign in through a third-party application that uses the Microsoft Advertising API.

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Automated bidding strategies update

Get up to speed on changes and updates to automated bidding strategies from Microsoft Advertising. Learn about Target ROAS (return on ad spend), now available globally, and other exciting enhancements.

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