"We are pleased to announce that all search advertising opportunities across Verizon Media properties in Australia and New Zealand, including campaigns on both Yahoo and AOL, will be exclusively served by Microsoft Advertising (formerly Bing Ads
) beginning today. Microsoft and Verizon Media continue to enhance the expanded partnership announced in January
empowering search marketers to reach our growing audiences across the Microsoft Advertising Search Network." — Kya Sainsbury-Carter, VP Global Partner Service, Microsoft Advertising.
Continuing to grow the volume of high-quality clicks and conversions our clients receive through Microsoft Ads has been a top request. We estimate that our enhanced partnership could result in an approximate increase in clicks across the Microsoft Advertising marketplace for customers targeting Australia and New Zealand of +10%.
While exact results will vary by client, Microsoft Advertising users should closely monitor their budgets to ensure they are ready to capture these potential increases in click volume. By aligning campaigns under Microsoft Advertising, marketers will benefit from the deep audience understanding contained in the Microsoft Graph coupled with Microsoft artificial intelligence (AI) capabilities to connect to the right audience with the right message across any device. As our partnership evolves, we continue to keep user privacy and security as core principles in how we approach our advertising business.
Microsoft and Verizon Media are continuing to work to complete the full transition of worldwide traffic by the end of 2019 where in some regions marketers will have a single global platform to create search advertising campaigns that reach audiences across the Bing, Yahoo, and AOL networks where relevant.
Microsoft and Verizon Media are committed to partnering to bring more value and possibilities to our clients and we are delighted to announce this partnership expansion into the Australia and New Zealand market.