27 July 2020
As a result of COVID-19, consumers have moved online and have adapted fast. This has changed consumer’s shopping behaviours throughout lockdown, which potentially will impact trends we have previously seen during the festive season.
07 July 2020
Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.
15 May 2020
British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.
06 May 2020
To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.
27 April 2020
Learn about a new advanced option for creating campaign experiments, the cookie-based split option. You now have even more options for optimising your campaigns.