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Microsoft Advertising Blog

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Automated bidding strategies update

Get up to speed on changes and updates to automated bidding strategies from Microsoft Advertising. Learn about Target ROAS (return on ad spend), now available globally, and other exciting enhancements.

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Give with Bing: A new way to support the causes you care about

Today we’re excited to announce that Give with Bing is now live in Australia! Give with Bing lets Microsoft Rewards users earn and donate points to causes they care about every time they search.

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Platform-wide brand safety protection, powered by Integral Ad Science

To help advertisers achieve their goals while implementing the right guardrails to protect their brand, Microsoft Advertising is coming together with Integral Ad Science to offer an additional layer of brand safety protection on the Microsoft Audience Network.

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