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Child sitting at a kitchen couter with a laptop. A person is walking by in the background.

The future of private advertising

Microsoft Advertising innovates in the new era of digital advertising prioritizing privacy and effectiveness, with initiatives like their support for Google's Privacy Sandbox and the development of Microsoft Edge's Ad Selection API.

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In a new age of identity, building a web that works for everyone

As an industry, we are in a period of change. Today, it is more important than ever for users to protect their privacy and for brands to have access to effective solutions to be able to connect with their consumers. Learn more about Microsoft’s approach to identity in a world without cookies.

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Three female coworkers laughing while looking at a smartphone.

Unlocking a vibrant, mobile-first audience and more with generative AI

We continue to transform advertising with our generative AI capabilities through our Chat Ads API. Powering Sponsored Links within Snapchat’s My AI brings mobile growth and a new partnership with Facemoji Keyboard brings a vibrant audience.

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