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Making sense of the multi-channel retail consumer journey

Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.

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The Download, Episode 4: The end of 2020. Past or prologue?

In this episode of The Download, we’ll explore Intent Lab, a joint research project with Performics. We‘ll review unexpected trends that might be here to stay, and we’ll also noodle on the intersection of tech and wellness with guests from Natura and Headspace.

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Marketing with purpose Web Summit masterclass

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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Retail sees strong annual growth over U.S. Thanksgiving holiday weekend

Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.

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