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Microsoft Advertising Blog

Adair Robins

Search Account Manager

BLOG POSTS BY Adair Robins

Page 1 of results

Improve Your Account Health with Automated Rules

Every Search Engine Marketing (SEM) guru knows that investing the time to set up automated rules will improve the health of an account, whilst saving time on manual optimisations in the long run. Automated rules can be used to optimise specific perfo...

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E-commerce Revenue Tracking with Universal Event Tracking

Important Note: This post was published several months ago; the information contained in it may no longer be accurate. For the most current information on this topic, please visit this help article. Universal Event Tracking (UET) allows you to measu...

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