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Keep costs in check

We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, one of the Microsoft Advertising benefits is that you have all of the control you need to make that happen.


Free sign-up

Join Microsoft Advertising for free and control your account at every step.


Only pay for clicks

Pay just when customers click your ad. No click, no charge.


No minimum fee

Start advertising with a budget that works best for your business.


Measure performance

Test keywords, bids, and timing to make the most of your ROI.


Budget by the day

Set a regular budget or adjust your spending daily.

Bose turns up the volume on holiday sales with paid search

"We look at paid search as the vehicle that’s going to capture that in-market consumer when they start researching a product or when they’re ready to buy."

— Hilary Giesler, global digital marketing manager, Bose

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