Activate 2024 Unlock the power of AI

Activate 2024

An exclusive benefit for Microsoft Advertising partners!

We're excited to announce Microsoft Advertising Activate—an exclusive, annual partner event and benefit for members of the Microsoft Advertising Partner Program.

Join us on June 5, 2024, at 8:00 A.M. US Pacific Time to hear directly from Microsoft Advertising leaders and subject matter experts as they give you a business update, deep dive into how you can use generative AI features (Copilot, Performance Max and Audience Ads) for your campaigns today and give you a crash course on efficient and inclusive prompting.

We have a great lineup of topics and speakers to empower you, your business, and your partnership with Microsoft!

When

June 5, 2024

8:00 AM – 10:00 AM PDT | 11:00 AM – 1:00 PM EDT | 3:00 PM – 5:00 PM GMT

Sessions and Speakers

Empowering your business - Jennifer Kattula

An overview of what our team has been working on this past year and what's in store for you as we move forward and grow together.

Navigating the Display and Video Ecosystem with Smarter Ad Solutions – Mallory Harwood

In this session, learn how to target the right audience, understand their journey, and drive business results with innovative solutions in a rapidly evolving display and video ecosystem.

Drive results with Performance Max on Microsoft Advertising - Kevin Salat

Learn how to set up and optimize Performance Max, the all-in-one campaign for multi-channel performance, powered by AI. Stay up-to-date with the product roadmap and discover how to drive results across multiple ad formats and channels.

Opportunities with Copilot in Microsoft Advertising Platform – Linda Shi

Join us as we explore generative AI in the Microsoft Advertising platform and learn how to increase productivity, boost creativity, and get always-on support with Copilot.

How to boost your ad performance with better copywriting – MJ De Palma

Whether you own a business, lead an ad team, or manage campaigns directly, this session will teach you the skill of prompt engineering which can help you save time, reduce labor-intensive tasks, and create innovative insights and strategies.

Discover the Power of Microsoft Copilot – Jason Fischel

Join us for an exciting session where you'll discover the cutting-edge features of Microsoft Copilot, one of the most advanced and widely used AI technologies.

There will be a live chat to ask questions and a live Q&A session for you to interact with several of our speakers. We will have exciting giveaways throughout the event, and we’re looking forward to having you join us on June 5, 2024, at 8:00 A.M. US Pacific Time!

For questions about Microsoft Advertising Activate, reach out to partnerwithmsftads@microsoft.com.

This is an exclusive benefit for Microsoft Advertising Partners.