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Getting Started with Bing Ads for SMBs

  Webcast hosted by ON24 , Tips & Tricks

Connect with the people who matter to you

Webcast overview

Duration: 58 minutes
Available: On Demand

Summary

Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
 
With Bing Ads, you can reach millions of searchers who spend 36% more money online than the average internet searcher in the U.S., and you can show ads to tens of millions of people that you can’t reach with just Google Ads.
 
Since you’re busy running your business, let Bing Ads help you reach your new customers and efficiently create, launch and manage your SEM ad campaigns. Join us and you'll:
 
  • Learn how to use SEM to target new customers and grow your business.
  • Understand the value of the Bing audience.
  • Acquire step by step guidance to help you set up your Bing Ads account. 
  • Master keyword selection and targeting so your ads show up when your prospective customers search for your business.
  • Launch a new Bing Ads campaign.

Register now  

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Speakers

Stephanie Worley

Stephanie Worley

Content Strategist
Microsoft, Bing Ads

Stephanie has been with Bing Ads for over 3 years and is currently a content strategist and producer, developing content to help address many of the key challenges and business goals and strategies for SMB advertisers. Stephanie is passionate about helping break the cycle of homelessness in the Puget Sound. She leads the Seattle Advisory Board for a non-profit organization called Humble Design, serving individuals, families and veterans emerging from homelessness."

Maor Daniel

Maor Daniel

Global SMB Segment Lead – Emerging Markets
Microsoft, Bing Ads

Maor is the Global SMB Segment Lead responsible for Emerging Markets including APAC, Latin America, Nordics, Middle East & Africa as well as Eastern/Western Europe. Maor’s passion is people and enabling Canadian businesses to achieve more through digital automation & online marketing. The thought of what AI, IoT and machines can do for productivity and brands puts marketers & sales professionals in a position to do brilliant things, or miss the boat completely. Maor is married, has 4 kids, speaks 4 languages and loves to travel with his family across the globe.

Johnathan Hollingshed

Johnathan Hollingshed

Services Team Manager
Microsoft, Bing Ads

Johnathan has been working with Bing Advertising for nearly 4 four years providing service for individuals, small business and advertising agencies. He manages of team affectionately known as “the Special Ops” of PPC. His team has worked a litany of projects assisting a wide array of advertisers across the globe. He sees problems as challenges to overcome and is considered a student for life.

Danny Markley

Danny Markley

Agency Services Specialist
Microsoft, Bing Ads

Danny has been working with Bing Advertising for 2+ years providing service for individuals, small business and advertising agencies. No stranger to media, he has made numerous appearances on radio and television for Alabama Public Radio and local Alabama Television.