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Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study, including new ways to target travelers with relevant ads.

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Connect with more travelers that could help grow your business

Microsoft Advertising reaches over half a billion people worldwide every month. Reach more of your travel customers on the Microsoft Search Network.


share of the U.S. desktop search market


are planning to purchase a domestic vacation


are planning to purchase an international vacation


are under the age of 45

Reach highly valuable audiences

Unique searchers on Microsoft Advertising spend 23% more online than the average internet searcher, and 48% of searchers have household income in the top 25%.


Key travel trends for spring 2022

As travelers prepare for their spring vacations, Microsoft Advertising Insights found several key search trends for advertisers to consider as they plan campaigns.

Explore the insights

High-flying results for Air France

Performics partnered with Microsoft Advertising to help make Air France's paid media more efficient and agile. By utilizing the Microsoft Audience Network, we delivered higher conversions at lower costs.

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RVshare takes road to growth

Learn how Microsoft Advertising helped boost traffic for the RV rental marketplace by 76%.

Read the customer story

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