GLOBAL
ComScore market data for PC Users 1
default-value billion
Monthly PC searches
default-value million
Unique PC Users
default-value %
PC Market Share
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
Product Research
{percentage} use search engines for online product research
Brand Discovery
{percentage} use search engines for brand discovery
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 56% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 57% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 60% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health Insurance
{percentage} are planning to buy health insurance
Mortgage
{percentage} are planning to refinance
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 61% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 56% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 55% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Expand your reach
Explore audience insights from the Microsoft Advertising Network for Display, Native and Video
[1] Comscore qSearch (custom), March 2023, Worldwide, desktop traffic only.
