A positive relationship
Suntransfers.com’s relationship with Bing Ads continues to be “very successful,” according to Timmins. In fact, it’s contributing to the business’ significant year-on-year growth.
Compared to the leading alternative channel, Bing Ads delivered three times higher click-through rates, a 66% conversation rate and a 7% lower CPA for Suntransfers.com’s campaigns in 2016.
“Bing Ads is always a quick win,” adds Hoq. “It helps us reach a new group of customers, and it delivers a much higher ROI than other leading alternatives. What else can you ask for?”
Furthermore, with competition being less fierce with Bing Ads than other platforms, the return on investment is typically two times higher.
“Bing Ads has quickly become the best way for us to get consistent traffic from our campaigns and helps us achieve our aim to increase customer loyalty across Europe,” adds Hoq.
In addition to the promising results from campaigns so far, Timmins was quick to say that Bing Ads technical support has been unwavering, noting that its personalised team helped answer queries and fix issues along the journey.
“Bing Ads provides you with better results in comparison to the amount of money invested,” Timmins says. “It also gives us the confidence that our message is being delivered to a receptive audience and reaching the correct target.”
With that in mind, Timmins and the Bing Ads team are already looking ahead at other features the business can adopt to further refine Suntransfers.com’s approach.