Founded in 2011 and headquartered in Munich, myposter GmbH is an e-commerce company that specialises in customised printing. It is one of the top five companies in the photo printing sector, offering services to both private and corporate customers.
myposter’s comprehensive portfolio covers everything from photo printing on a range of materials — such as canvas, adhesive film and acrylic — to framed pictures and photo albums. All prints and frames come in a variety of sizes and are manufactured at the company’s own factory in Bergkirchen.
“Customers can upload their photos to our website and customise them before printing,” says Manuel Kobel, head of online marketing at myposter. “We provide an extensive range of customisable options, including colours, themes and designs. You can order any product to your specific measurements, down to the nearest millimetre. This is ideal when it comes to things like filling a gap on your wall, decorating a piece of furniture, or dressing up your walk-in wardrobe. All our products boast the top-class ‘Made in Germany’ quality seal, and we print and deliver them directly to our customers’ homes or offices.”
According to Kobel, myposter’s success is down to its combination of price and service. “Simply put, we offer the best package,” he says. “What really counts to us is making sure that our customers are happy when they open their package. And with myposter, they can count on receiving a high-quality product every time.”
When it comes to standing out from the crowd in the fiercely competitive printing industry, quality isn’t the only important factor. You need campaigns, partners and tools alongside a robust workforce. It’s also about the entire customer experience, which means providing a great end-to-end service and a user-friendly website and app.
myposter is committed to this strategy — and it has paid off. With an average annual growth rate of 102%, myposter recorded revenue of more than €9.5 million at the end of 2015.
As an internet-only business, myposter relies on its online marketing strategy to maintain this success. Paid search is its most important marketing tool, helping it to boost traffic, attract attention and, ultimately, increase sales.
“Paid search is incredibly important for us,” says Kobel. “It’s really easy to measure and it’s a ‘pull’ medium, which means that when a customer visits our site, we know we’ve specified the right keywords. Measurability leads to success — you can directly target, encourage and retain customers.”
myposter has been working with Bing Ads for a number of years now to make sure it’s getting the most out of paid search. According to July-Ann Tijmes, SEM lead at myposter, Bing Ads has accelerated innovation in search over the last few years, particularly since the launch of Windows 10. “Bing Ads is a very strong partner for us. In the last few years, we have more than tripled our use of Bing Ads and generated additional revenue,” says Tijmes.