Elgiganten has achieved performance improvements in multiple metrics, leading to a 296% increase in revenue.
The benefits of using Bing Ads and iActivate together have really paid off for Elgiganten. With iActivate, the company has been able to add 2.5 million keywords to its Bing Ads accounts and create product-relevant ads. According to Elgiganten, iActivate has significantly reduced the time it spends on manual work in Bing Ads. The campaigns are easier to manage because the keywords and ads are updated automatically based on the information in the product feed.
Not only has Elgiganten benefited from more efficient and streamlined campaign management, it has also improved ad impressions by 186%. Those impressions have, in turn, improved clicks by over 250% and click-through rates by 22%.
Yet, we all know the proof is in conversions. Orders from the Bing Network are up 186% and revenue has increased by 296%. And what about the competitors and their keyword-grabbing? Elgiganten has managed to gain clicks from its competitors, growing its click share on the Bing Network to 59%.
According to Niko Niva, digital marketing manager at Elgiganten, these metrics speak volumes. “We are more than happy with the results from Bing Ads and iActivate and will continue to invest in our presence on the Bing Network to find even more marketing opportunities,” says Niva. Elgiganten has found the winning combination in using Bing Ads and iActivate together to find success in the competitive retail industry.