Whether it’s general plumbing needs, sewer and drain issues, or water heater and well woes, with Len The Plumber Heating & Air, consumers can receive same day service seven days a week—and emergency service at no extra charge. The team was managing Google Local Services ads (LSA) in‑house and experiencing drop‑offs in LSA performance (click and lead volume).
When the team shifted a large portion of their LSA budget into Search ads hoping to offset the lower LSA volume, the results were minimal.
That’s why Len The Plumber Heating & Air team worked with Blue Corona, and upon their recommendation, started using Professional Service ads with Microsoft Advertising.
The campaign launched on June 8, 2023, and remains active.