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Modern Marketing is Accessible Marketing

March 2019

  • AI insights
  • eBook
  • Research
  • Tips & Tricks

As a marketer or business owner, you’ve thought about ways to increase the reach of your organization. Many businesses however, overlook people with disabilities. Bottom line? If you aren’t utilising Accessible Marketing, it’s time to start. This eBook will help you understand why Modern Marketing is Accessible Marketing and what you’re missing out on if you don’t participate. It also provides tips and tools to help you get on the path to Accessible Marketing.

We’ve learned a lot about how implementing accessibility best practices in digital marketing can help make your marketing more accessible to all people. We want to share our journey of continued learning with you as a marketer, business owner or even the leader of an organization, to help empower you to reach and resonate with the 1 billion people in the world living with a disability.

Connecting with and considering people living with disabilities enables you to provide your service or product to them and potentially create new solutions for their challenges. Include them, don't exclude them!

In this eBook, we share how to get started, ten accessibility principles to apply across your media and a few powerful Microsoft 365 tools that will help you build accessibility in from the start. We’ll empower you to create more inclusive and accessible digital marketing – immediately increasing your reach and potentially creating more loyal customers.