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Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance. Recommendations help you get the most out of your budget by improving bids, keywords, and ads, which can increase the overall efficiency of your campaigns. They can also propose features you may not be taking advantage of as well as help you optimize existing ones.

How recommendations work

Microsoft Advertising creates customized recommendations for you by using your account's historical performance, your campaign settings, and trends. Be sure to check the Recommendations tab often as we frequently find recommendations for you to apply.

Note: Recommendations tab has replaced the older Opportunities tab.

Get customized ideas about how to improve your campaigns.

Why use Recommendations tab?

  • Custom suggestions
    Get high-quality and customized suggestions on your Recommendations tab, split up by Repairs, Bids & Budgets, Keywords & Targeting, and Ads & Extensions.
  • Ready for action
    See your recommendations right in the campaign management workflow, where you can easily find your next opportunity.
  • Improves over time
    Provide feedback on the recommendations you receive so that Microsoft Advertising can better serve your needs in the future.

Get started with Recommendations tab

Visit our help page for additional information on this feature, how to get started, and other common questions.
 Visit Recommendations