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Unlocking the power and potential of generative AI for advertisers and publishers
April 29, 2024
Blog post
Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security
April 11, 2024
Blog post
The cricket season game plan for advertisers
In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic
April 09, 2024
Blog post
Upgrading native campaigns to enhanced CPC
Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.
April 03, 2024
Blog post
Max conversion value for search and other updates for April
Maximize Conversion Value is a bid strategy that focuses on optimizing high-value conversions and the total sales value of your campaign.
April 02, 2024
Blog post
2024 Microsoft Advertising Global Partner Award winners
The Microsoft Advertising Global Partner Awards recognize the outstanding work of our valued Agency, Channel, and Technology Partners.
March 28, 2024