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Want a second chance to reach a visitor that leaves your website or abandons their shopping cart? Remarketing in Paid Search is your opportunity. It works like a subtle reminder or way to reconnect, enticing people to come back and complete a transaction.

Even though 76.6% of people abandon online shopping carts, these fickle shoppers can be high-value customers. Remarketing ads in Paid Search delivers your message to previous visitors when they search on Microsoft Bing and/or Yahoo.

Reconnect with visitors that leave your website.

Why use Microsoft Advertising remarketing tools in paid search?

  • Easy to get started
    If you are tracking conversions with Universal Event Tracking (UET), you are already set up to start remarketing.

  • Reach high-value audiences
    Maintain or reconnect with people who have previously visited your website.

  • Increased ROI
    Optimise your ads, bids and keywords for unique groups of returning visitors, like those that visited your homepage or abandoned a shopping cart.

How Remarketing in Paid Search works

Diagram showing how Remarketing in Paid Search works: Visitor goes to your website; user is added to remarketing list; visitor leaves your website; former visitor searchers on Bing or Yahoo; your ad is served; user returns to your site. 

Get started with Remarketing in Paid Search

  1. Place a Universal Event Tracking (UET) tag across your website.
  2. Create remarketing lists based on user activity or pages users have visited.
  3. Associate remarketing lists to ad groups and optimise your bids, ads and keywords to those who search on Bing.

Learn more about reaching people who have previously visited your website with Remarketing in Paid Search.

  Go to Remarketing in Paid Search