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Product Audiences are audience targeting lists that show searchers ads with specific products based on the products they have looked at, considered, or already purchased on your website.
 
You can use Product Audiences in both search campaigns and audience campaigns (though not everyone has audience campaigns yet).
Leverage audience targeting made specifically for shopping campaigns.

Why use Product Audiences?

  • Targeted audience reach
    Show tailored ads for specific products to people who have already shown purchase intent signals for those very products.
  • Boosted performance
    Product audiences can increase the likelihood of clicks and conversions, and can provide a better return on ad spend than standard remarketing lists.
  • Easy to use
    You can create five types of product audiences—general visitors, product searchers, product viewers, shopping cart abandoners, and past buyers—so you don't need to create a remarketing list for each individual product.

Additional details

To get started, you'll need to add two new parameters to your existing Universal Event Tracking tag: Product ID {ecomm_prodid} & Page Type {ecomm_pagetype}.

There are the five types of product audience lists you can create: general visitors, product searchers, product viewers, shopping cart abandoners, and past buyers.

Visit our help page for additional information on how to reach your audience.

 Start using Product Audiences