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Microsoft Advertising Blog


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Microsoft Audience Network: A smarter way to target your ideal customer

Reach the Audience that Matters Most

The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.

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Conversion tracking update on Bing Ads

In response to recent changes by Apple to their Safari browser, conversion tracking on Bing Ads now requires enabling the auto-tagging of our Microsoft Click ID. This can be enabled within the Shared Library section of your account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.

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man overlooking grand canyon

Recharge your Remarketing webcast

Have you tried remarketing but feel like you've hit a wall? Do you feel like it takes way too long to set up, organize, and execute a remarketing strategy? Do you feel like there isn't an appropriate remarketing strategy for your type of business industry? If you answered yes to any of these questions (or want to learn creative approaches to remarketing), then the Recharge your remarketing techniques on-demand webcast is for you.

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