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Microsoft Advertising policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Microsoft Advertising. Please use the following policies to help your ads get approved quickly and to help avoid any resulting consequences or delays. We reserve the right to reject or remove any ad, at our sole discretion and at any time. Microsoft may close your account(s) or ban you from Microsoft Advertising if we suspect that you willfully or repeatedly violated our terms or our policies. You cannot log-in to a closed account or access its information or its data. At our discretion, we may reactivate your account if you remedy the violation. For more information about where your ads will appear and their positioning, see our Getting Started pages here and here. For information about requesting a review of a disapproved ad, see our exception process. Further information regarding the handling of customer complaints is available here.
See the change log for information on updates that have been made to Microsoft Advertising policies.

Binding Arbitration Agreement and Class action waiver

If your principal place of business is in the United States, the class action waiver and binding arbitration agreement applies to your participation in Microsoft Advertising.


You and we each acknowledge that the services and related technology (“Items”) may be subject to U.S. and other countries' export jurisdictions.  We will each comply with all laws and regulations applicable to the import or export of the Items, including but not limited to trade laws such as the U.S. Export Administration Regulations and International Traffic in Arms Regulations, and sanctions regulations administered by the U.S. Office of Foreign Assets Control (“OFAC”) (“trade laws”). 

You will not take any action that causes Microsoft to violate U.S. or other applicable trade laws.  In the event that you learn of a potential violation of trade laws relating to the performance of this agreement, or a potential violation of the terms in this subsection, you will alert Microsoft as soon as possible, but in no event more than 14 days after acquiring this knowledge.  Microsoft may suspend or terminate your participation in Microsoft Advertising to the extent that Microsoft reasonably concludes that performance would cause it to violate U.S. or other applicable trade laws, including those described above, or put it at risk of becoming the subject of economic sanctions under such laws.
For additional information, see