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Microsoft Advertising Blog

POSTS TAGGED WITH "manage campaigns"

Page 15 of results

Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Bing Listens: How your feedback has reshaped Bing Ads during the first half of 2018

Bing Ads continually strives to deliver solutions that make you more effective at achieving your marketing goals. We are always carefully listening to the feedback provided and have many product updates to share based on what we heard in our UserVoice feature suggestion forum in the first half of 2018.

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Securing your URLs with HTTPS

With Google Chrome marking all HTTP pages as “Not secure,” Bing Ads encourages updating your URLs to HTTPS.

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Enhancements to targeting settings and Dimensions tab

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

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Bing Ads Editor features Labels (now for Mac users), Structured Snippets, and enhanced Revert Changes

We are excited to announce a bundle of Bing Ads Editor updates optimized to help with your organization and campaign management efficiency within the tool. Structured Snippets and Labels for Mac are now available. Additionally, we introduced the revert function to easily revert changes in bulk back to the prior state.

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