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Andrew Goodman

President, Page Zero Media

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BLOG POSTS BY Andrew Goodman

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Campaign automation for the control freak

With its robust current share of searches in the US market, most larger Bing Ads accounts are going to be tough to fully optimize manually. Agree? That’s typically where the sales pitches begin. What third-party tools can magically shorten your account management tasks? Well, I’m not here to sell you anything. It’s come to my attention that too few account managers are using the powerful built-in automation methods in PPC platforms. These features are perfect if you’re looking to perform core fu...

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