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Microsoft Advertising Blog

Nikki DeMare

Senior Program Manager, Analytics Strategy, Microsoft Advertising


Page 4 of results

Evolving consumer behaviour in key verticals

The new normal of social distancing, travel restrictions, and business closures is altering consumer behaviour. We’ve compiled some key industry trend highlights to consider as you plan to connect with customers during this unprecedented time.

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COVID-19 insights & trends

These are uncertain times and we recognise they create unexpected challenges for businesses of all sizes. We at Microsoft Advertising want to arm you with insights and knowledge to make informed decisions.

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The core building blocks of a high-performing data strategy

As a data-driven marketer, it’s easy to feel overwhelmed with the volume and variety of consumer data that’s available. Learn the strategies that high-performing marketers use to pull together the data they need to best engage and convert customers.

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The agency advantage in a data-driven world

With seismic shifts in consumer behaviors, agencies are under intense pressure to find a winning formula for success. The upside: we found that top marketers are leveraging agencies twice as much as marketers who are building their own capabilities.

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What’s your Customer Experience Quotient?

In today’s competitive marketplace, the one thing that sets marketers apart is their ability to deliver a better customer experience (CX). Learn how to achieve a high Customer Experience Quotient (CXQ), and drive results using data and technology.

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