Quickly reach more potential customers with Import tools

Explore our Import tools

Expand the reach of your existing Google and Facebook ads and drive performance by importing your campaigns into Microsoft Advertising through our convenient Import tools.

Once your campaigns are imported, you can take advantage of our Microsoft Search Network and Microsoft Audience Network to reach your advertising goals.

Import your Google and Facebook ad campaigns and reach more people

Snapshot the Google Import tool platform.

Why use Import tools?

Our Import tools eliminate the need to recreate your campaigns in the Microsoft Advertising platform, saving you time, getting more eyes on your ads, and allowing you to focus on other aspects of your business.

Save time. Import up to 10,000 audience campaigns per account.
Customize your strategy. Import only the campaigns, targets, and assets you want, and make edits to entities such as bids, budgets, and campaign names.
Drive performance. Reach a new and unique audience that performs across search and native with just a few clicks.

Reach over 1 billion people globally


800M Monthly Edge users	689M Unique searchers	484M Monthly unique visitors	108M Monthly unique visitors	69M Xbox Live monthly unique users
	14.5B Global monthly searches	20B Monthly page views	44M Outlook active US users	100 HOURS Average time spent on Xbox per month

Getting started with Microsoft Advertising is easy

Importing your Google and Facebook campaigns is as simple as following four steps! For more details and information, visit our blog site.

Start using Import tools