POSTS TAGGED WITH "reporting and optimization"

Bing Ads continually strives to deliver solutions that make you more effective at achieving your marketing goals. We are always carefully listening to the feedback provided and have many product updates to share based on what we heard in our UserVoice feature suggestion forum in the first half of 2018.

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

Bing is excited to partner with Adobe to integrate our Universal Event Tracking (UET) tag into Adobe Cloud Platform Launch—Adobe’s next-generation tag management system.

What if we could give you a way to review your audience performance in a single view, in less than a minute, and that was easy to export? Wish granted. We’re excited to announce the launch of Audience Segmentation, a new addition to the Segmentation feature to help you easily get deeper insights into your audiences from Remarketing in Paid Search, In-market Audiences, and Custom Audiences.

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...