Webcast: The Art and Science of Audience Marketing (+LinkedIn)

In the past, search advertising was all about search queries. You used keywords, added in demographics, and spent a lot of time studying what your customers were searching.
 
Today, Microsoft Advertising can connect your data with the power of Microsoft intelligence and layer in audience targeting to help you pinpoint your target customers. But how do you know which audience targeting feature — or combination of features — is the best for you?
 
Join us for The Art and Science of Audience Marketing (+ LinkedIn) webcast on October 30 at 11 a.m. (PDT), and we’ll help you answer that question. Lauren Tallody, Sr. Product Marketing Manager at Microsoft Advertising, and special guests Duane Brown, Founder & Head of Strategy at Take Some Risk Inc., and Francisco Lacayo, VP of Product at White Shark Media, will cover a broad range of audience targeting solutions, including:
 

• LinkedIn Profile Targeting
• Remarketing
• In-market Audiences
• Custom Audiences
• Product Audiences
• Similar Audiences

With features that incorporate your own data, and those that take advantage of powerful Microsoft Advertising data, you can pinpoint your target audience. With a full suite of targeting features, you can reach potential customers who meet the criteria you specify, exposing your ad to customers who are interested in your products or services and are more likely to convert.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
 
Register now for the webcast on October 30. There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.