November 17, 2016
It’s been a month since we’ve launched our pilot and we’ve seen a tremendous interest in this new feature. We’re excited to announce that Expanded Device Targeting is now available globally for everyone, just in time for your holiday campaigns. Why use Expanded Device Targeting? The ability to target customers based on their device of choice is an important part of a successful campaign with Bing Ads. Therefore, with the new Expanded Device Targeting, advertisers are getting the following benefi...
October 10, 2016
We’ve heard your feedback about device targeting! We are now giving you more control in setting bid adjustments by device, so you can more effectively manage your campaigns across each device type. Most significantly, you will be able to target tablets separately from PC with different bid adjustments. WHAT’S NEW TO DEVICE TARGETING? TARGET TABLETS SEPARATELY Expanded Device Targeting will give advertisers more control in their audience targeting strategy by making it possible to set individual ...