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Nan Li

PROGRAM MANAGER, MICROSOFT, MICROSOFT ADVERTISING

BLOG POSTS BY Nan Li

Page 2 of results

Audience targeting reports at your fingertips

What if we could give you a way to review your audience performance in a single view, in less than a minute, and that was easy to export? Wish granted. We’re excited to announce the launch of Audience Segmentation, a new addition to the Segmentation feature to help you easily get deeper insights into your audiences from Remarketing in Paid Search, In-market Audiences, and Custom Audiences.

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Import your call conversions with Offline Conversion Import

Call Tracking Providers can now interoperate with Bing Ads to import in their call conversion data. This provides customers with better reporting insights on how their campaigns are performing on Bing Ads and enables better optimizations of their campaigns based on the broader business impact their campaigns are having.

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Track more of your ad impact with Offline Conversion Import

Do you have offline sales from online leads? If so, Offline Conversion Import can help you connect your conversions back to the search ads that users interacted with along the way. This is an important step in our journey at Bing Ads to help you build a more complete view of your campaign impact across online and offline channels.

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Power up remarketing with exclusions, new from Bing Ads

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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