POSTS TAGGED WITH "reporting and optimization"

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

Bing Ads continually strives to deliver solutions that make you more effective at achieving your marketing goals. We are always carefully listening to the feedback provided and have many product updates to share based on what we heard in our UserVoice feature suggestion forum in the first half of 2018.

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

What if we could give you a way to review your audience performance in a single view, in less than a minute, and that was easy to export? Wish granted. We’re excited to announce the launch of Audience Segmentation, a new addition to the Segmentation feature to help you easily get deeper insights into your audiences from Remarketing in Paid Search, In-market Audiences, and Custom Audiences.