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POSTS TAGGED WITH "reporting and optimization"

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Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed (Part IV) – Managing URL Tracking Parameters

In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step ...

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimization Needs Part 2

Welcome to second part of our 2-part series on how to tailor the reports in the Bing Ads User Interface to help you to grow your business. If you haven’t seen our first report blog, you can view it here. In this blog we will go over how you can...

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PPC Back-To-Basics – Understanding Key Performance Indicators

You decided pay-per-click advertising is for you, you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign, you...

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimisation Needs

In this blog we are going to go through the reports available to you through Bing Ads to help you optimise your accounts, and how you can tailor the reports to fit your needs. The Bing Ads Standard Reports are split into 5 sections: Performance...

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Bing Ads Academy – Creating Location Extensions in Your Account

Consumers are doing more and more local searches. When out on their lunch break, for example, a searcher might use their phone or tablet to find a dry cleaner, or a sushi restaurant. They might search on their PC while at work for a restaurant for...

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