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The Art and Science of Shopping Campaigns

July 2019

Webcast

Availability: On-demand

Webcast Overview

Are you interested in learning how to effectively use more space on the search results page, include eye-catching images, for a better chance of enticing customers to visit your website? Do you want to know about the latest innovative ad types and shopping optimizations?

Then you should sign up for The Art and Science of Shopping Campaigns webcast. Richard Park, Sr. Account Manager at Microsoft Advertising, Matthew Devinney, Sr. Manager of Paid Search at Tinuiti (formerly Elite SEM), and Jason Bell, Sr. Strategist, Growth Media at Tinuiti, will be your guides to expanding your reach and putting the searcher closer to a purchase decision. We’ve recently added a variety of innovative ad types and optimizations for Shopping Campaigns. We’ll cover these updates as well as some tips and tricks.
 

Here’s a look at the agenda:

  • Branded vs. nonbranded shopping segmentation/search term or customer intent targeting via shopping
  • Product Audiences (including set up and best practices)
  • Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more)

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Speakers

Richard Park

Senior Account Manager

Microsoft Advertising

Richard Park is the resident Shopping expert at Microsoft Advertising and a Senior Account Manager on the Sales team. Coming up on his 5th year at Microsoft, Richard has worked several roles within Microsoft Search Advertising including insights, program managing and sales. Prior to Microsoft, Richard came from Elite SEM, where he created the feed department focusing on Comparison Shopping Engines and Product Listing Ads. Before Elite SEM, he started the Comparison Shopping and Feed division at eBay Enterprise – worked on clients such as Toys “R” Us, GNC, Levi’s/Dockers, Ace Hardware, Tumi, Aeropostale, Kate Spade etc

Matthew Devinney

Sr. Manager, Paid Search

Tinuiti

Matthew is a Senior Manager of Paid Search at Tinuiti (formerly Elite SEM) in the Philadelphia area where he manages a team of marketers and plans, designs, and operates paid search campaigns. Previous to his four years at Tinuiti, Matthew worked at both SapientRazorfish and Performics in the SEO industry, and was a graduate of James Madison University.

Jason Bell

Sr. Strategist, Growth Media

Tinuiti

Jason is an expert in paid media management and serves as a senior strategist at Tinuti (formely Elite SEM). While he is versed in many forms of online marketing from lead generation, email marketing, display remarketing & prospecting, his main area of expertise currently resides in the retail search field. Previous to Tinuiti, Jason spent 8 years at CPC Strategy and is a graduate of San Diego State University.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.