31 January 2021
3-minute read
With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.
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11 January 2021
2-minute read
Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalise on this shift in consumer behaviour, but they need to know how users are searching to achieve the most success.
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17 December 2020
2-minute read
In this episode of The Download, we’ll explore Intent Lab, a joint research project with Performics. We‘ll review unexpected trends that might be here to stay, and we’ll also noodle on the intersection of tech and wellness with guests from Natura and Headspace.
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15 December 2020
3-minute read
On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.
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09 December 2020
3-minute read
Since 2014, under Satya Nadella’s leadership, accessibility has become core to Microsoft’s mission to empower individuals and organisations on the planet to achieve more. We are passionate about creating products and services that are accessible for everyone—including people with disabilities.
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