27 May 2021
2-minute read
One of the first hybrid events in the digital marketing industry, The Digital Enterprise Show (DES) 2021, took place in Madrid this month. Microsoft Advertising explored the topic Marketing with Purpose and how to create brand experiences that generate trust in the consumer.
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20 May 2021
1-minute read
In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.
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17 May 2021
3-minute read
Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.
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05 May 2021
6-minute read
Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.
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22 April 2021
2-minute read
Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.
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