Nikki joined Microsoft in 2017 with more than 5 years of experience in online advertising and digital analytics. As the Global Strategic Agency Analytical Lead, she partners closely with our Agency Development Team to provide unique insights, identify opportunities and drive business strategy for agency clients. Prior to joining Microsoft, she worked at Digitas as part of the Strategy & Analytics team, focusing on cross-channel analytics, strategic planning and market research. Nikki has spoken about the importance of consumer data strategies and the future of agencies at several Microsoft and industry events. Nikki attended Boston College with degrees in Political Science and International Studies.
Accounts Director + Partner
Amanda is a partner at SSDM in Metro Detroit, where she leads operations and strategic planning. With nearly 10 years in the search industry, she uses her experiences to lead digital strategy for enterprise-level brands and companies. Her integrated campaign strategies have earned her and her agency national and local recognition and awards. She's passionate about growing her teams, clients and local communities. Outside of the office, Amanda enjoys regularly speaking at local and national conferences, including SMX, FoundCon and HeroCon, as well as PRSA Detroit and TogetherDigital Detroit events. She is a contributor for both Marketing Land and Search Engine Land.
Sr. Marketing Manager
With a mission to help businesses of all sizes capitalise on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at paid search conferences and Bing Ads Connect events around the country helping SEM Pros better utilise Microsoft’s global PPC platform to stand out from their competitors. Follow her on Twitter @FrancesDR.