Do want to make smarter data-driven decisions? Do you feel like you’re facing increasing pressure to meet consumers’ needs for personalisation? Do you want to learn how to increase your customer touchpoints?
Then you should join us for The Art and Science of Customer Centricity webcast. Nikki Isaac, Analytical Lead at Microsoft, and Amanda Farley, Account Director at SSDM, will be your guides to learning how top-performing marketers are sprinting ahead of their competitors by focusing on a better understanding of the customer decision journey (CDJ) and improving their marketing based on that understanding. See how these marketers make more informed decisions and improve customer engagement through a data-driven approach.
In this webcast, you’ll discover what makes a top-performing marketer and learn how to use data and artificial intelligence (AI) to increase engagement and campaign performance using features such as:
- Custom Audiences
- In-market Audiences
- Similar Audiences
- Dynamic Search Ads
- Automated bidding
- And more!