Do you want to know the return on investment of your advertising dollars? Are you interested in discovering how tracking analytics can help you optimise your campaigns more effectively? Do you need to learn more about what changes are required due to the recent Safari and Firefox updates?
Join us for The Art and Science of Conversion Optimisation webcast where Aaron Lauper, senior product marketing manager at Microsoft, Milton Reis, account executive at Microsoft, and Manish Mohan, director of paid media at NetElixir, will be your guides to making the most of conversion tracking, from tagging to targeting. Learn how conversion tracking on Bing Ads can help you better measure impact and enable great features like remarketing, audience targeting and automated-bidding strategies.
We’ll cover a variety of topics, including:
- Benefits of Universal Event Tracking (UET)
- Recent Safari and Firefox updates
- UET Tag Helper
- Conversion tracking success stories