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The Customer Experience Quotient (CXQ) is about creating the best customer experience. In our research, we uncovered two fundamental components to creating a better customer experience:
We want to help you increase your CXQ with greater CDJ understanding and proven strategies to improve marketing performance. How well do you understand the CDJ? And how to apply AI so you can achieve the 'Holy Grail' of marketing — a better customer experience and higher engagement that translates into more revenue? Take this short quiz to find out where you and your organisation currently stand in the CXQ journey. Answer each question as it relates to your current status, and find out which skills need improving.