The advertising industry, like all other industries around the globe, is trying to find ways to reduce its carbon footprint impact. RelevanC, a retail tech pioneer that helps retailers turn everyday transaction data into valuable business insights, was asked by their CPG brand client to reduce the carbon emission of their digital campaigns.
This is why RelevanC partnered with Microsoft Advertising, GreenMetrics and Impact+, to lower the carbon impact of digital campaigns while maintaining a similar level of ad performance.